how to add closed captioning to a youtube video

People who are not native in your language or who have trouble understanding the spoken word.Muted play may deliver your message when it is set on auto but only if it is captioned or subtitled. Some social media platforms allow you to adjust the settings and receive your auto-played videos with muted sound. Closed captions and subtitles will allow them to receive the message and understand it. For whatever reason, they choose not to use the sound or they cannot use it without disturbing those around them.

Some people watch videos when they are in public, at the office, or at night. People who watch videos on mobile, in public.It may be extra work but it's worth it, considering you want to maximize your reach. If your video has dialogue, people who suffer from hearing impairment will not understand them unless you caption them. However, here are a few good reasons to start thinking about it right now. Reasons to Create Closed Captions and SubtitlesĬaptions and subtitles aren't always the first things a video producer or a vlogger thinks about. The human brain processes images 60x faster than words but, nevertheless, there are enough reasons to pair videos with text and, most of all, with closed captions and subtitles. However, video is not always the single and infallible answer to everything. These are only some of the reasons why 75% of marketers use videos in their active campaigns. It has the capacity to transmit an instant message with minimally required concentration and attention from the viewer. Video content, like mostly all visual content, is easy to understand and easy to be consumed. In fact, 54% of consumers say that they want to see more video content from a brand or business they support.

Video content has also been proven to be consumers' favorite type of content to see from a brand on social media. Video content has become the single most important type of content, and it continues to rise in marketers' and consumers' preferences.Īccording to some research, video streaming and downloads will account for 82% of global internet traffic by the end of 2022. Video content has become more than just a trend in content marketing and social media marketing.

How to add closed captioning to a youtube video